Google is a modern fairytale as it has managed to become the completely dominating search engine and lately also ventured into other areas such as software and various services. It has increased its stock value five fold and is one of the most valuable companies in the world. At Fastcompany.com they’ve published an article about Google and its incredible growth that never seems to end. They discuss the company from the foundation, which seems to a bunch of “computer nerds”, and up to a couple of supporting pillars that Google relies on. “Geeks are different from the rest of us, so it’s no surprise that they’ve created a different sort of company. Google is, in fact, their dream house. It also happens to be among the best-run companies in the technology sector. At a moment when much of business has resigned itself to the pursuit of sameness and safety, Google proposes an almost joyous antidote to mediocrity, a model for smart innovation in challenging times.” A very interesting article that takes a much closer look at the phenomena that is Google. Google structure may seem a bit unorthodox, but no one really knows whether it will be able to last, even though it has been able to go further than anyone had expected to begin with.
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